Case Study:
Cover, Don’t Toss
Have you ever received an order of embroidered promotional items only to find that the logo or text is incorrect? Such a waste, right? Not anymore. Supplier Windswept Marketing, Inc. (UPIC: Windswep) has a solution that will save you time and money. The company’s Indirect Embroidery™ Covers are applied using a patented process that completely hides the incorrect image or text without any unsightly backing. For example, when a distraught distributor received 3,000 incorrectly embroidered premium jackets for a huge national event, “we created a new Indirect Embroidery event logo that completely covered the incorrect logo,” says Brian Fuchs, president of Windswept. “No one had any idea and we saved the company about $1.5 million in retail sales.”
