After much fanfare and hoopla over last year’s list, PPAI Media has brought back the Coolest Stuff In Promo. Because what’s cooler than being cool? Ice cold!

Scratch that. With all due respect to OutKast, the entities selected for this year’s honors are red hot. The industry is buzzing about them. People want to meet them, attend them, use them, learn more about them and, in some cases, recreate them.

But their uniqueness is a significant factor in what makes these award winners cool. They bring an undeniable aura to the marketplace that simply can’t be duplicated. Of course, that doesn’t mean they can’t inspire organizations, individuals and trends in promo.

In fact, we’re betting that they will.


This is The Coolest Stuff In Promo 2025.

The Coolest Stuff In Promo: Products

The Coolest Stuff In Promo: Ideas

The Coolest Stuff In Promo: Solutions

The Coolest Stuff In Promo: Events

The Coolest Stuff In Promo: People