Towel Specialties (PPAI 113150, Gold) – the No. 79 supplier in the PPAI 100 – has announced that Laura Guerrero has joined as vice president of sales.

As the Baltimore-based company celebrates its 40th year in business, Guerrero’s high energy and deep industry insight are the perfect fit to enhance Towel Specialties’ market presence, the firm says.

“We couldn’t be more thrilled to welcome Laura to Towel Specialties,” says Shawn Kanak, president of Towel Specialties. “Her passion for the industry, combined with her desire to keep us at the forefront of clients’ minds and business models, makes her the ideal leader to continue building on our legacy. With Laura on board, we’re confident that we’ll not only maintain our position as the industry leader, but also evolve and expand our reach to serve current and new clients even better.”

We’re confident that we’ll not only maintain our position as the industry leader, but also evolve and expand our reach to serve current and new clients even better.”

Shawn Kanak

President, Towel Specialties

Guerrero’s Background

A 15-year veteran of the promotional products industry, Guerrero most recently served as director of national accounts at Pro Towels, PPAI 100’s No. 44 supplier.


“I’m honored and thrilled to join the Towel Specialties family,” Guerrero says. “This is an incredible opportunity to contribute to the organization’s blueprint for growth in the promo space. I look forward to leveraging my experience to help drive success, build and strengthen partnerships and lead a team of professionals to new heights.”