Graphic design in popular culture and marketing reflects the times in which it is created. 2022 isn’t expected to be any different and Venngage, a provider of tools for infographic creation, has identified eight trends shaped by what’s going on in the world today.
The trends Venngage expects to see in 2022 include:
1. Inclusive Design: The people featured in business collateral will represent a broader cross-section of the population. Venngage notes that greater representation in marketing materials will reach audiences that hadn’t necessarily been catered to before and draw a more diverse workforce to businesses
2. Fun Data Visualizations: Consumers are becoming more comfortable with bar charts and graphs, and businesses are turning to data visualizations more frequently to relay complex information.
3. Bold Backgrounds: On a busy social media feed, the use of more exuberant colors makes a brand’s message better stand out against the clutter.
4. Colorful Icons and Illustrations: Graphic icons often have universal meanings and can share information quickly. Implementing them with bright colors makes them better able to catch the eye.
5. Serif Fonts: A classical typeface design, serif fonts have been growing in popularity over the past year. Venngage suggests that they represent a safer, simpler time and can make it easier to trust a marketing message.
6. Brand Memes: Memes have become a fixture of online communication. Brands are turning to them because not only can they add a dash of humor to marketing messages, but they can communicate them efficiently.
7. Quotes: Brands are using quotes to give audiences a preview of what to expect from their content. The quotes can come from blogs, reports, podcasts, videos, etc.
8. Social Screencaps: Screen captures of a post on one social media channel are being shared on another. For example, a screencap of a tweet posted on Instagram.
For more on these trends and how businesses are following them, click here.
