The board of directors of Under Armour, Inc. has named President and COO Patrik Frisk as the Baltimore, Maryland-based company’s CEO, effective January 1, 2020. Frisk will report to Kevin Plank, the company’s chairman and founder, and will join the board of directors. Under Armour’s products are offered in the promotional products market through supplier alphabroder (PPAI 156993, S16).
Plank, who founded the company in 1996, will become executive chairman and brand chief. He will continue to lead Under Armour’s board of directors while focusing on product elevation, amplifying the brand story and stewarding the company’s team culture.
“Our multi-year, transition approach has ensured purposeful leadership continuity. Patrik is the right person to serve as Under Armour’s next CEO,” says Plank. “As my partner during the most transformative chapter in our history, he has been exceptional in his ability to translate our brand’s vision into world-class execution by focusing on our long-term strategy and re-engineering our ecosystem through a strategic, operational and cultural transformation.”
Plank adds, “Having earned the trust and respect of our teammates, customers and shareholders, Patrik’s proven track record of industry experience, straightforward leadership style and championship of our brand and culture makes him uniquely positioned to smartly capitalize on the opportunities in front of us. As I envision our future, I look forward to further partnering with Patrik to continue our pursuit of becoming the best athletic brand in the world. I am confident that we are just getting started.”
Frisk joined Under Armour in 2017 following nearly 30 years of experience in the apparel, footwear and retail industry. Prior to Under Armour, he was CEO of The ALDO Group, a global footwear and accessories company, and previous to that, he spent more than a decade with VF Corporation where he held numerous leadership positions.
“I joined Under Armour to be part of an iconic brand that demonstrated the power of sport and premium experience, and when properly harnessed, is capable of unlimited possibilities,” says Frisk. “Today, I am even more resolute in this conviction. The opportunity that lies ahead of us is incredible. As our entire global team continues to lean hard into our transformation, I am honored to lead this great brand toward the realization of its full potential.”
