Distributor Vistaprint (UPIC: V565755) won Best Video for “The Postcard” in Advertising Age’s 2016 B-to-B Best Awards. The awards recognize the most innovative and creative work produced by B2B marketers and their agencies across all media. Campaigns were judged by Ad Age editors on their creative merits.
“What we’re seeing more and more is advertising that not only stands out as great b-to-b work, but as great work plain and simple,” says Ad Age Editor Ken Wheaton. “The successful advertisers in the space know that behind the second B in B-to-B, there is still a person making decisions and they have to connect with that person in order to close the deal—whether it’s via print, video, digital or even non-traditional activations.”
“The Postcard”—developed by Vistaprint’s internal creative agency—was part of a multimillion-dollar TV advertising campaign and as the first brand TV spot, was the first in the company’s history to not include messaging around offers or discounts. It received several other honors this year including a Hatch Award and recently placed sixth on Brainjuicer’s FeelMore50 list of the world’s best ads of 2015.
“When we set out to create Vistaprint’s first ever brand TV spot, we wanted to tell a story that showcased the spectrum of emotions inherent in owning your own business,” says Kim DiVincenzo, Vistaprint’s creative director. “So we were absolutely thrilled by the outpouring of positive comments. And to be recognized by Ad Age among such great talent is such an honor and one we are very excited about. My hope is that this serves as further proof that internal agencies can create compelling, award–winning work.”
Vistaprint’s global internal agency, comprised of 130 employees in the U.S., Europe and Tunisia, develops more than 3,000 creative projects a year across channels including broadcast, email, social and display.
