Whitestone (PPAI 666851, Silver) is the latest distributor to join Reciprocity Road (PPAI 769354), an alliance of 13 distributors located across the United States and Canada.
- Together, the Reciprocity Road distributors account for approximately $300 million in branded merchandise spending.
Better Together
Whitestone joining Reciprocity Road elevates both organizations. Reciprocity Road says the partnership significantly enriches its expertise and capabilities, propelling the group forward with renewed excitement.
“We’re overjoyed to welcome Whitestone into the Reciprocity Road family,” says Perry Wehrle, MAS, executive director at Reciprocity Road. “Its focus on excellence and a track record of success makes it indispensable to our network. Together, we’ll breathe more life into the meaning of ‘reciprocity’ in our industry and communities.”
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Whitestone also strengthens Reciprocity Road’s resolve to support communities, give priority access to supplier partners and support its staff financially through its buying program.
“Reciprocity Road felt like a natural fit for Whitestone based on its values, a solid commitment to giving back and the collective spirit to do good,” says Joseph Sommer, president of Whitestone. “We felt incredibly honored and grateful to be selected as the 13th group member and are eager to contribute and make meaningful connections with the distributor and supplier partners.”
‘Brand Good’
Reciprocity Road, along with its collective business support, has cultivated a focus on philanthropic endeavors within the promotional products industry.
- In January at The PPAI Expo 2024, Reciprocity Road presented a check for $7,500 to the Promotional Products Education Foundation.
As Reciprocity Road’s 13th distributor partner, Whitestone is poised to play a pivotal role in the network’s ongoing success and collective mission to “Brand Good.” In conjunction with the convergence of shared business goals – enhanced member benefits and driving business growth – its partnership with Whitestone will amplify its impact on social responsibility initiatives and create lasting impacts in the promotional products industry and beyond.
