Jackson, Wisconsin-based WOVIN Brands, which does business in the promotional products industry under the WOV-IN (UPIC: WOV-IN) and PROMOPET (UPIC: PROMOPET) supplier brands, has acquired the assets of supplier FootPrints USA (UPIC: footprnt).
“This is such an amazing opportunity for us,” says Jessie Johnson, president of WOVIN Brands. “By combining our strengths and capabilities, we will be able to offer an unparalleled assortment of high-quality, casual accessories from headwear to footwear and everything in between—the possibilities are endless.”
Bob Stevens, founder and president of FootPrints USA, adds, “Choosing WOVIN Brands was an easy decision. Not only are they one of the most respected suppliers in the industry, but the ability to incorporate their woven technology into our footwear adds tremendous value for our customers.”
FootPrints USA’s Long Beach, California, operations will be relocated to Wisconsin and WOVIN Brands will carry on its brand identity.
“Bob is a good friend of mine and will continue working in a consultative role during the transition,” says Johnson. “We will all be working together diligently to ensure that the transition is seamless for our customers.”
