If you love eating Jell-O, you can grab limited-edition home décor inspired by this iconic snack.
Zagwear (PPAI 184202, Gold) – the No. 45 distributor in the PPAI 100 – has partnered with Kraft Heinz’s beloved Jell-O brand to unveil the Jelly Collection — an exciting blend of Y2K nostalgia and contemporary style. The line features inflatable furniture inspired by the classic Jell-O mold, bringing a fun twist to modern décor.
- The Jelly Collection includes inflatable chairs replicating the signature ridged design of Jell-O molds.
- The chairs are available in vibrant hues inspired by the brand’s most popular flavors: lemon, lime, strawberry and orange.
- Even cooler, each chair has a built-in Jell-O cup holder, making it easy to enjoy your favorite snack while you relax.
“Partnering with the world’s best marketers not only pushes our creative limits, but also provides us a platform to execute these large-scale promotions,” says Lenny Polakoff, executive vice president and partner at Zagwear. “As the agency of record for Kraft Heinz, we’re grateful for the opportunity to work across such an iconic brand portfolio.”
Kraft Heinz cites a growing trend among Gen-Zers and Millennials for jelly-inspired home décor, coupled with the resurgence of inflatable furniture, as the inspiration behind this unique collection. To tap into these trends, the Jelly Collection showcases smooth, rounded curves, like the classic Jell-O mold, creating a plush, inviting seat perfect for a playful study area at home or in a dorm room.
“With The Jelly Collection, we’re not just celebrating our rich history,” says Tyler Parker, brand manager of desserts at Kraft Heinz, “we’re bringing it to life for today’s families. By blending our heritage with a modern twist, we’re inviting consumers to embrace the playful spirit that has made Jell-O a beloved favorite for generations.”
The Jelly Collection will be available exclusively on Amazon for a limited time. Due to high demand, these statement pieces are anticipated to sell out quickly.
