Now you can “eat mor chikin” and wear it, too.
Chick-fil-A has joined other restaurant chains like Whataburger and Denny’s on the branded merchandise bandwagon with the launch of its new, limited-edition collection, dubbed Chick-fil-A Originals.
Available at shop.chick-fil-a.com, the collection includes clothing, accessories, stuffed animals and other items that the company describes as “a celebration of the little things that make Chick-fil-A’s classic menu items so special, created especially for the people we most enjoy sharing them with.”
Although the company has sold its fan-favorite sauces at grocery stores, this marks the first time Chick-fil-A has branched out into non-food goods. They join a growing number of fast-food chains offering branded apparel to both delight hardcore fans and turn them into walking advertisements.
Apparel includes an “I Heart Waffle Fries” hoodie, a variety of socks and several tees with different designs celebrating pickles and the company’s iconic red cursive logo. Other products include notecards, plush cows and coffee mugs, as well as a giant sauce packet blanket and nugget pillow set. Prices range from $15 to $75 with free shipping over $35.
Chick-fil-A gave its One Red and Signature members an exclusive first look at the collection, which is now open for anyone to purchase via the online store. The site is powered by Harper+Scott, a design studio and merchandise agency in New York City that specializes in private label consumer/retail products and promotional products.
They expect the collection to sell out quickly – but have no fear, because the company plans to drop more merch in 2023.
Here’s a handful of highlights from the collection:
Who doesn’t love waffle fries? Say it loud and proud with the I Heart Waffle Fries Hoodie in navy, which features a heart-shaped waffle fry embroidered in gold and a red Chick-fil-A tag on the hem, as well as a white drawcord with “I [heart] waffle fries” printed in red. Made of 100% cotton jersey, it’s machine washable.
The Chicken for Breakfast Trucker Hat celebrates the chain’s breakfast sandwiches with step-and-repeat chicken biscuit icons printed underneath the red brim. The hat is 100% polyester with a snap closure in back.
Spread the love with the Shareable Bag of Cows, a cotton drawstring bag emblazoned with the classic “Eat Mor Chikin” slogan. Each bag contains your choice of five or 10 cows that measure 4 x 2.5 x 5 inches and also bear the slogan on felt sandwich boards.
Can’t decide what’s your favorite? Go for the Chick-fil-A Original Socks 3-Pack. Each pair celebrates a different menu item: the classic chicken sandwich, waffle potato fries and lemonade. Made of a cotton/poly/spandex blend, one size fits most.
Diehard fans will want to snuggle up with the Sauce Blanket and Nugget Pillow Set. The 50 x 60-inch blanket is cotton/poly fleece printed with the brand’s iconic sauce packet label on one side and red and white dotted Swiss on the reverse, and the pillow, made of 100% polyester, measures 16 x 12 x 6 inches.
