Not every acquisition comes with a seamless integration. There are usually a few speed bumps in the process.
Following the SnugZ USA (PPAI 112982, S11) acquisition of Sweda in January of last year, what followed was proof. The Utah-based supplier has dealt with an increased number of complaints from distributor customers, including online chatter about inconsistent service, in the months following the Sweda deal.
In an announcement to PPAI Media and the industry, SnugZ CEO and President Brandon Mackay acknowledges the transition period led to a “tough” 2022, “on [the] customer and for everyone here at SnugZ.”
He also promises that the company is officially ready to deliver in 2023. In an effort to reduce lead times, SnugZ has made the following moves over the past few months:
- Upgraded phone systems.
- Hired 20 new customer service representatives.
- Brought in “a hundred truckloads” of inventory and equipment to its Utah and Texas FOB facilities in the past few months.
- Hundreds of items added to inventory, including retail brands.
- Completely integrated systems and websites.
All of this adds up to an official announcement of reduced lead times on all products.
- In addition, 500 new items will offer ZIP-IT Next Day Shipping service.
Speaking on the challenges of integrating Sweda over the course of 2022, Mackay says, “I knew after we finished, it would be worth it. I am so proud of this team and all that we have accomplished in a short time. Every department was heavily involved to enhance your everyday experience with us. And now, we’re ready.”
