Oprah Winfrey is one of the world’s most powerful influencers, “famous for turning things around with a mere mention of a product or business,” aka the Oprah Effect, according to Forbes. Launched in 1996 on her daytime talk show, the Oprah’s Favorite Things list is an annual feature that drives major sales boosts for the products she spotlights.
Her endorsements are one of the most highly anticipated gift lists every year, and seven products available from promo suppliers made the list this year.
Therabody and The Book Company, both highlighted in 2022 list, again made the cut.
“Therabody is thrilled to be included in Oprah’s Favorite Things for the second year in a row,” says Andrew Spellman, CAS, the company’s vice president of corporate markets (and incoming 2024 PPAI Board chair). “It is amazing recognition and a true testament to our product team who constantly innovate and develop groundbreaking products that help people with all kinds of pain points.”
Reduce tension and relax facial muscles with the TheraFace PRO, specifically designed for the face. From skin-toning microcurrent to rejuvenating LED light therapy, you can combine and customize more facial health therapies than any other device.
Says Oprah: “Bring eight therapies home with this one treatment tool: It has percussive massage and cleansing options, and red, blue, and red-plus-infrared light therapies. It’s for anyone looking for lifting and tightening but afraid of needles.”
Therabody / PPAI 794574, S1
Use the “I’m Dead, Now What?” Organizer from Peter Pauper Press to gather vital details about your contacts, legal matters, health, financial affairs, instructions and more. Valuable and practical, it is a tremendous gift for your family and personal representatives. “This book can be branded and is ideal for clients with insurance companies, financial planners, estate lawyers or really anyone who works in the long-term planning world,” says The Book Company Vice President Roni Wright, MAS.
Says Oprah: “The title of this step-by-step planner is a doozy, but ‘I’m Dead, Now What?’ makes it easy to record everything your loved ones might need.”
The Book Company / PPAI 218850, S5
ICYMI: PPAI Suppliers Make Oprah’s Favorite Things 2022 List
Here are the promo newcomers to Oprah’s list in 2023:
The Stagg EKG Pro Electric Kettle features fully customizable brew settings and precision temperature and pouring control, as well as access to ongoing updates over WiFi.
Says Oprah: “I just love the shape and design of this kettle – but it also has ‘to-the-degree’ temperature control, which your most fastidious coffee or tea aficionado, like me, will appreciate.”
Kat Carr, corporate account manager, with supplier Fellow Products, says the company is honored to have one of its products chosen as one of Oprah’s Favorite Things this season. “It is an incredible recognition of the care, attention and detail we put into every Fellow product in the hopes that we are our customers’ favorite things every day,” she says.
Fellow Products / PPAI 813576, S1
The Corkcicle 24-Ounce Cold Cup is the perfect drinkware for iced teas, smoothies and more. The triple-insulated 24-oz. tumbler features a ceramic-coated straw lid, non-slip bottom and easy-grip sides. It’s BPA free and dishwasher safe (top rack recommended). And every purchase helps bring clean water to people in need through Corkcicle’s partnership with charity: water.
Says Oprah: “I first picked Corkcicle in 2012. This year, it has a brand-new cup, with a ceramic straw, that comes in 19 colors and keeps drinks cold for up to 12 hours (or hot for five). I can’t wait to have my smoothie in the lavender one.”
Gemline / PPAI 113948, S11
Food safe and BPA-free, the 22-oz. Springer Classic Dog Travel Bottle is perfect for walks, runs, hikes and travel. Simply squeeze to hydrate and release to drain, with a leak-tight shut-off. Carabiner included for clipping to leash, bag, etc.
Says Oprah: “Such an easy way to keep your dog happy on the longest walks or hottest days. Simply squeeze this 22-ounce, BPA-free plastic bottle to fill the bowl, and release to drain the water back in.”
Galaxy – More Than Balloons / PPAI 113835, S7
The fully custom acoustic platform of the Beats Studio Pro Wireless Over Ear Noise Canceling Headphones provides powerful, balanced sound for an immersive listening experience, and active noise cancelling adapts in real time to neutralize outside sounds. Up to 40 hours of battery life.
Says Oprah: “I love all things Beats. Some of us are over-the-head-headphone people, and if you know one of them, these are the best of the best.”
Links Unlimited / PPAI 375603, S1
With a high-resolution, glare-free display, the Kindle Scribe is perfect for reading and writing, even in direct sunlight. Writing on a Kindle Scribe feels like writing on paper, and the large display provides room to take notes and journal and makes it easy to adjust font size and margin width for improved reading comfort.
Says Oprah: “This summer, a friend I was traveling with raved about his Kindle, the first to include a notebook and a pen that never needs charging – especially how readable it was in the sun and how much he enjoyed writing notes with it. He was right!”
Links Unlimited / PPAI 375603, S1