In certain ways, AIM Smarter (PPAI 230461, D12) reflects both the promotional product industry’s growth and collaboration between like-minded distributors and suppliers. The Philadelphia-based distributorship is the product of a 2006 conversation between a group of distributors that imagined “a group that united experienced promotional product distributors for benefits with top suppliers.” That initial group consisted of approximately 100 northeast distributors. Now, at over 2,200 distributors, AIM graces PPAI 100 with high marks for its 2022 revenue and its support of professional certification and development among its staff.