Deluxe (PPAI 187418, D12), which is primarily a financial services company, also has made substantial strides as a promotional products distributor. As its overall company has grown, they have consistently paid close attention to its online presence, for which it received high marks in the inaugural PPAI 100 list.

With over 42,000 followers on LinkedIn, Deluxe takes time to provide regular posts for those followers regarding small and large updates. In 2022, Newsweek named the Minnesota-based company one of the most trusted companies.