Last fall, Hirsch (PPAI 221823, S10) completed an extensive rebranding which included dropping “Gift” from the company’s name and revising the logo and website. The rebrand celebrated the Hirsch’s continuing commitment to bringing retail-branded products to customers. As of year-end, it offered more than 40 brands of promo items in more than 20 product categories.

In May, the 22-year-old family-owned and operated company announced that it had formed strategic partnerships with six more retail brands: Cuisinart, Victor, Gerber, Coleman, Flickr Fire and Blendi. This strategic move highlights the supplier’s continued commitment to filling category gaps outside technology and drinkware by expanding merchandise offerings to new and underserved vertical markets.