Positive Promotions’ (PPAI 159230, D3) growth and embracing of online tools since its founding in 1947 represents yet another example of how far the promotional products world has come over the years. The founder Irving Taxel’s son, Nelson, teamed with Madison Avenue designers in 1976 to focus on educational slide guides, relics of a different time that prompted the company to briefly change its name to “Promotional Slideguide.”

Nearly half a century later, Positive Promotions has evolved with the available technology, earning high marks for its online presence in the PPAI 100, and offering modern products. The distributor’s Facebook page has over 20,000 followers, and the distributor makes regular engaging posts on LinkedIn and Instagram. Moreover, the company has steadily grown over the past three years with its revenue growing by more than a third over that time.