This may be the “year of restaurant merch collections” and in June, even “America’s diner” was inspired to create its own custom merch line. After unveiling limited-time menu options inspired by TikTok creators this February, Denny’s dove into another campaign with the opening of its first-ever online store, DinerDrip.com. And truly, what’s better than comfy clothes inspired by your favorite breakfast plates?
The website currently features 15 items across four collections: Fluff, inspired by Denny’s fluffy pancakes; Since 1953, featuring vintage-feel apparel from the restaurant’s founding year; The Classics, a timeless collection that’s “always in style”; and Social Stars Influenced, or accessories and hardgoods inspired by Denny’s recent partnership with 24 TikTok creators to create 12 delicious, limited-time dishes.
Paying homage to pancakes, one of Denny’s signature dishes, the website was named DinerDrip for the smooth “drip” of maple syrup overtop a plate of fluffy, buttered pancakes, though the merch can also be found on Dennys.com.
The store offers limited-edition items with new collections to be debuted throughout the year. All purchases from DinerDrip.com will go toward supporting the Hungry for Education Scholarship, Denny’s philanthropic arm dedicated to the fighting childhood hunger and promoting education for all students nationwide.
Here are items from all four of Denny’s current collections.
The Zip Up Hoodie, part of the Fluff collection, carries a reminder “live, laugh, fluff,” written on the back in bubbled typeface. A unisex option from Independent Trading Co., this Sherpa-lined, hooded sweatshirt is made from 70% ring-spun cotton and 30% polyester French terry. Details include thumbholes at the cuffs and one-inch ribbing at the cuffs and waistband.
The classic of all classics, the Levi’s Original Trucker Jacket brings Americana vibes with details from another beloved American brand. The jacket ties back to 1953, Denny’s founding year, when the original Levi’s Type II Trucker Jean Jacket also made its debut. The snug-fit jacket also features a Denny’s patch on the left chest.
Bearing the likeness of a tradition Denny’s uniform, the Polo is designed to transition from “the golf club to the night club.” Made from 100% polyester, the relaxed-fit, vintage-style polo features the Denny’s logo on the left chest. Fabric is anti-bacterial, anti-static, moisture-wicking and stain-resistant, and offers UV protection.
Part of the Social Stars Influenced collection, this Clear Umbrella is inspired by Denny’s Clearly Very Fruity Pancakes. Featuring an allover print pattern of blueberries, strawberries and bananas, along with the Denny’s logo, the umbrella has a 46-inch clear canopy that automatically opens with the push of a button.
Danielle Renda is an associate editor of PPB.
