As first announced in a PPB Newslink Breaking News alert on Friday, HALO Branded Solutions (PPAI 106462) has acquired the business of Richmond, Virginia-based distributor Boost Promotional Branding (PPAI 107225).
“Jeff and Teki Hall have built a successful business by focusing on creativity and client innovation,” says Marc Simon, CEO of Sterling, Illinois-headquartered HALO. “HALO will provide Boost with additional resources to continue their impressive growth. We are thrilled to have the Boost team join HALO.”
Boost President Jeff Hall adds, “Teki and I have come to know and respect Marc and the HALO team very well over the years. We were drawn to them by their integrity and complete focus on positive client outcomes. Culturally, it was a perfect fit. Under the HALO umbrella we can now offer our clients expanded services and better long-term support. We’re incredibly excited about what this means to our associates and clients. I look forward to continuing to support the Boost team for many years.”
HALO has acquired several companies in the past year as part of the company’s expansion, including Chamberlain Marketing Group, Caliendo Savio Enterprises and Sunrise Identity. Boost will maintain sales offices in Richmond, Birmingham, Alabama, and Nashville, Tennessee, while transferring select administrative and support functions to HALO’s Sterling, Illinois, headquarters.
Speaking to PPB Newslink, Simon says, “Boost gives us far broader coverage in the Southeast and a high-performing, experienced sales team with a blue-chip client roster. HALO’s capabilities and tools allow the Boost team to offer a wider and deeper array of services to their clients. We are also confident that Boost’s National Football League license, which transferred with the acquisition, will allow us to provide additional licensed products to our current clients—many of whom are NFL sponsors.”
