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What Are Microlearning Videos (And How To Create Them)
Between the team meetings and client calls, you may not have much time left over for lengthy training sessions. That’s where microlearning videos come in. These short, focused videos teach a specific skill or concept in a quick burst of time — usual...
April 10, 2025
Promo Goes To Washington
More than 70 promo pros from across the country gathered in Washington this week for PPAI’s annual Legislative Education and Action Day, and they had a packed agenda.Whether experienced attendees or first-timers, all were eager to share the bran...
April 9, 2025
Trump Drops Tariffs On Most Countries To 10%; Raises China Tariffs To 125%
In a Truth Social post on Wednesday, President Donald Trump announced a 90-day pause on reciprocal tariffs for countries who haven't retaliated against the United States.As a result, the president has lowered tariff rates to 10% on imports from...
April 9, 2025
Early Tariff Data: Most PPAI 100 Companies Tweak Strategies
Tariffs are no longer the distant threat that many in promo (and most other industries) viewed them as back in November. President Donald Trump has implemented global tariffs, kicking off what has become a full-on trade war.Since then, several o...
April 9, 2025
5 Signs You May Want To Check Your Leadership Style
Being a manager is no easy feat. Whether you aspired to earn a promotion or simply proved to be excellent at your job, managing a team can sometimes lead to unwanted habits. One of the trickiest ones? Hovering over your staff members. Some managers,...
April 9, 2025
NALC 2025 Attendees To Learn About Technology That Could Revolutionize Promo
Stop shaking the Magic 8 Ball and get “Crystal” clear on the future of the promotional products industry.Futurist Crystal Washington is coming to PPAI’s North American Leadership Conference (NALC) to show attendees exciting, practical ways that ...
April 8, 2025
6 Sales Coaching Tips Every Leader Should Know
Sales coaching can have a big impact on your team’s performance. One study shows that teams with structured coaching programs experience an 88% boost in productivity and a 28% higher win rate. Most sales managers fully stand behind sales coaching, b...
April 8, 2025
PPAI Research: Promo Growth Takes Notable Dip, Suppliers Hit Harder
A few months can make a world of difference.Last December, PPAI Research published its bi-monthly report concerning October and November, focusing on year-over-year revenue growth. In those months, the promotional products industry had increase...
April 7, 2025
‘Our People Made The Real Difference:’ Crystal D Leaders Reflect On Cyberattack
Crystal D (PPAI 112326, Gold) – the No. 88 supplier in the PPAI 100 – has reported that its systems are fully operational following a recent cyberattack.The St. Paul, Minnesota-based company immediately took its systems offline when it suspecte...
April 7, 2025