Bluesky CEO Jay Graber walked on stage at SXSW wearing a T-shirt that threw shade at Mark Zuckerberg and, amazingly, sales of those shirts in one day have topped the amount earned by the company’s custom domain sales in two years.The newcomer so...

Starbucks and the iconic Peanuts crew have teamed up to launch a global brand partnership that celebrates coffee, compassion and community.Starbucks stores in more than 80% of its worldwide market have introduced an exclusive line of Peanuts-ins...

HAPTICA live, an annual promotional products trade show in Bonn, Germany, was held earlier this month under the new motto “Advertising for REAL.”The event drew more than 1,100 visitors and featured 105 exhibitors.Haptic advertising refers ...

Building strong client relationships isn’t just about providing promo — it’s also about creating genuine connections. Clients are people just like us, and at the end of the day, they want to feel valued and understood, not sold to. When you take the...

With PPAI’s Legislative Education and Action Day 2025 less than two weeks away, participants are preparing to meet with members of Congress and their staff on Capitol Hill to discuss pending legislation and issues relevant to the prom...

PPAI, in partnership with sustainability consultancy WAP Consulting, is conducting an Industry Sustainability Needs Assessment for our members.WAP Consulting specializes in sustainability strategy, product transparency and supply chain engageme...

Some sales reps are more confident than others. They handle objections smoothly, speak clearly and maintain control of conversations, even when things don’t go as planned. Other reps struggle with confidence. They may hesitate when faced with questi...

With the trade turmoil over the past few months, it has been a busy, perhaps even chaotic, time for the leadership of just about any supplier in the promotional products industry.For Samantha Kates, president of Montreal-based Spector & Co.,...

On March 21, FinCEN, the U.S. Treasury Department’s financial crimes unit issued an interim final rule that effectively ends the requirement for U.S.-based businesses to report beneficial ownership information.Beneficial ownership information r...