Building strong client relationships isn’t just about providing promo — it’s also about creating genuine connections. Clients are people just like us, and at the end of the day, they want to feel valued and understood, not sold to. When you take the...

With PPAI’s Legislative Education and Action Day 2025 less than two weeks away, participants are preparing to meet with members of Congress and their staff on Capitol Hill to discuss pending legislation and issues relevant to the prom...

PPAI, in partnership with sustainability consultancy WAP Consulting, is conducting an Industry Sustainability Needs Assessment for our members.WAP Consulting specializes in sustainability strategy, product transparency and supply chain engageme...

Some sales reps are more confident than others. They handle objections smoothly, speak clearly and maintain control of conversations, even when things don’t go as planned. Other reps struggle with confidence. They may hesitate when faced with questi...

With the trade turmoil over the past few months, it has been a busy, perhaps even chaotic, time for the leadership of just about any supplier in the promotional products industry.For Samantha Kates, president of Montreal-based Spector & Co.,...

On March 21, FinCEN, the U.S. Treasury Department’s financial crimes unit issued an interim final rule that effectively ends the requirement for U.S.-based businesses to report beneficial ownership information.Beneficial ownership information r...

In the past three months, there have been countless conversations between supplier and distributor partners about preparing for and reacting to tariffs amid what has become a global trade war. Of course, promo is far from the only industry affected ...

Problems pop up sometimes, from an issue with a client to a misunderstanding with a co-worker or a snag in your sales process. You may want to brush aside the problem or hope it goes away on its own, but addressing issues head-on can help prevent th...