When choosing promo, prospects have plenty of options. How do you get them to pick you? You can start by creating a connection. People buy from those they know, like and trust. When you embrace traits like empathy and humor, you can attract prospect...

President Donald Trump has signed a presidential memorandum proposing reciprocal tariffs for countries that already have tariffs in place that affect the United States. "If they charge us, we charge them," Trump told reporters leading up to the anno...

Editor's Note: For decades of our industry's past and through today, Black professionals, entrepreneurs and inventors have played a vital role in making our community and marketplace stronger. PPAI is proud to celebrate their contributions and the i...

Negotiations are part of the sales process. Rather than just trying to reach an agreement, you can use negotiation to build trust and value. This requires clear communication and a willingness to find mutually beneficial solutions.  Jay Fuc...

American Solutions for Business, PPAI 100's No. 10 distributor, has acquired Minnesota-based contract decorator Dubow Textile. The firms have worked together for over three decades.As a result of the acquisition, Dubow will be a subsidiary of AS...

Significant developments have impacted two separate climate-related regulations concerning U.S. businesses this week.The Securities and Exchange Commission has announced that it will not defend a 2024 rule that required publicly traded compani...

President Donald Trump has taken aim at the use of paper straws with an executive order banning the purchase of paper straws for use in federal buildings.Included in the order is a "National Strategy to End the Use of Paper Straws" with the goa...

The third annual PromoStandards Tech Summit wrapped last week, and the PromoStandards People of the Year Awards were handed out during the event at The Wyndham Grand Clearwater in Clearwater Beach, Florida.The summit featured keynote presentatio...

Sales coaching can create some major wins for your team. Research shows that the practice can lead to an 88% increase in productivity, compared to just 23% from training alone. While training helps reps learn products and strategies, sales coaching ...