Ball and Black

As a promo pro, you’re always looking for ways to boost your skills. You may not have time, though, to go back to school or enroll in a long-winded training program. You can still enhance your skills and develop in your role through short-form learning. Kelby Zorgdrager, a CEO, founder and avid learner himself, says […]

The PPAI Expo Conference featured multiple sessions concerning sustainability topics and a select number of attendees were given a behind-the-scenes tour of Mandalay Bay’s efforts to divert waste during the largest and longest running event in promo. Both of these suppliers exhibited with booths made entirely out of cardboard that was recyclable, cost effective and […]

Want better conversations? They start with open-ended questions. These kinds of questions prompt the other person to give a more detailed answer. Instead of a basic “yes” or “no,” you get a deeper response and an understanding of their thoughts and feelings. Whether you’re chatting with a co-worker or a client, open-ended questions can help […]

Only a few weeks into 2025, 4imprint (PPAI 107200, Platinum) has released some noteworthy financial news for the promo world, announcing an anticipated $1.37 billion in revenue for 2024. The Preliminary Update In 2022, 4imprint and HALO became the first distributors of promo to top a billion dollars in revenue, with 4imprint edging out HALO’s […]