CG Sawaya (PPAI 832744) a subsidiary of Canaccord Genuity, is a leading consumer-focused, middle-market investment bank. Their team specializes in the promotional products sector, with a strong track record of announced transactions and deep connections with key strategic players and private equity firms.

Ideal Customers:

CG Sawaya Partners’ ideal clients are company owners and founders with revenues exceeding $25 million who are seeking strategic advisory services, mergers and acquisitions, and capital markets expertise. The firm’s extensive M&A advisory experience within the promotional products industry is a key differentiator, and they offer strategic guidance on potential sales, private equity transactions, or acquisitions.

The Solution:

CG Sawaya Partners is primarily focused on engaging with owners and founders interested in initiating strategic advisory discussions. This includes exploring potential sales to strategic buyers or private equity firms, as well as considering acquisitions of competitors, among other highly strategic topics.