Culture Index

The core strategy behind every successful company lies in effective people management and communication, achieving goals while ensuring the right fit for each role. Culture Index offers unparalleled insights into team dynamics, drawing from decades of experience to foster tightly connected teams and drive success.

"The Culture Index Program has been invaluable in assessing profiles of our team members and potential hires. It has not only streamlined our recruitment process by ensuring we match the right talent to the right roles, but it has also enhanced our understanding of our current team's dynamics and needs. The value provided goes beyond mere metrics by offering a deeper understanding of individual strengths and potential areas for development.

The value is exponentially higher because of the exceptional consultancy provided by Claudeen Saxon. Her expertise and thoughtful advice is pivotal in analyzing staffing decisions and management strategies. Claudeen’s insight extends far beyond the data, offering nuanced perspectives that have significantly benefited our leadership approach."

-Dale Denham, PPAI President and CEO

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PromoPro Daily , Your Business

Why Self-Performance Reviews Matter (And How To Write One)

If you’re in gift-giving mode right now, think about giving a different kind of gift: a well-crafted self-performance review. It’s kind of like a present that helps your boss understand your contributions in a deeper way. Your manager will likely also appreciate your proactiveness. It shows that you’re invested in your success at your promo […]

PromoPro Daily , Your Business

5 Steps To Create A Strong Buyer Persona

Buyer personas help you better understand your ideal customers. These semi-fictional characters reveal insight into things like demographics, challenges and behaviors, allowing you to tailor your promo solutions to your target customers’ specific needs. Buyer personas are especially handy to help you find the right customers. You can use them to ensure you’re spending time […]

Industry News , Inside PPAI

Drew Holmgreen Selected As PPAI President & CEO

PPAI has its next staff leader. Drew Holmgreen joins the Association from Meeting Professionals International, the world’s largest association for meeting and events professionals, where he most recently served as Chief Experience Officer. He brings more than two decades of experience in strategic leadership, inclusion, brand development, experiential innovation, and organizational growth. His start date […]

Industry News

Cap America, Blue Generation Announce Partnership

Cap America (PPAI 111597, Platinum), PPAI 100’s No. 18 supplier, and Blue Generation (PPAI 174655, Platinum), PPAI 100’s No. 48 supplier, have announced a partnership geared toward amplifying the customer experience and product offering in the apparel industry. The duo’s goal with this partnership is to make it easier for customers to source cohesive branded merchandise from […]

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