MADE Laboratory

Working as a promo pro involves many moving pieces. Sticking to a routine can help you prioritize what matters most, like prospecting and following up. Without a solid routine, you could get sidetracked on activities that won’t get you closer to landing deals. So, what goes into building the most effective routine and optimizing each […]

Between the calls and meetings and follow-ups and projects, it can feel like you’re always in motion. Adding learning and development to your to-do list? It can feel overwhelming. Julie Winkle Giulioni, a renowned leadership expert, understands that time is often the biggest hurdle when it comes to professional development. It just seems like there’s […]

As the United States awaits a fresh legislative agenda in January, PPAI is pushing forward with a bolstering of its public and governmental affairs efforts, set in motion well before this year’s elections. Atop the list of these efforts is the Association’s decision to enlist Thorn Run Partners, a government relations firm, to help keep […]