Preferred Lines Marketing

Most PPAI 100 companies are exploring artificial intelligence (AI) tools, signifying a new chapter in the promotional products industry’s digital transformation. According to the latest data from PPAI Research, 92% of PPAI 100 suppliers and 87% of PPAI 100 distributors are engaging with AI in their business operations.   “Promo firms are betting big on […]

During the few days of October 24-26, the Convention Center in Fort Worth, Texas, was literally buzzing with the steady, almost relaxing, tap tap tap of dozens upon dozens of screen printers repeatedly adorning hats, shirts and other apparel. 2024 Impressions Expo, held by Impressions Magazine, brought together much of the decorated apparel industry for […]

4imprint (PPAI 107200, Platinum) – PPAI 100’s No. 1 distributor, which reported earnings of just north of $1.3 billion in 2023 (both a company and an industry record) – has announced the 170,000-square-foot expansion of its Oshkosh, Wisconsin distribution center is complete. More than half of 4imprint’s 1,600 employees work at the Oshkosh center. Part of the expansion includes […]

Conflict happens at work sometimes, from disagreements with co-workers to competing priorities with your boss. Most conflict (49%) is a result of personality clashes, while 34% is due to stress and 33% is due to heavy workloads. It isn’t inherently bad when conflict arises. Sometimes these issues can lead to better communication and growth when […]