VISUA Labs Ltd (PPAI 884455, Standard Base)

Ideal Customer:

Target customers are split into two categories:

  1. Suppliers who sell printed merchandise and have challenges in their trust and safety teams in adequately protecting the company against copyright an trademark infringements and are looking for ways to reduce the overhead of manual checks to streamline the process while increasing protection.
  2. Distributors of print management solutions who are interested in integrating a solution like VISUA’s lnfringio system, so they can provide out-of-the-box copyright and trademark infringement protection.

The Solution:

Aimed at companies of all sizes in the print industry, lnfringeo leverages VISUA’s market-leading Visual-Al (Computer Vision) technology to identify infringements submitted by their users before they go to print, thereby avoiding costly lawsuits.

Simply send user submitted images to the lnfringio engine and it will flag the orders that contain logos, artwork and other protected elements, allowing trust and safety teams to focus on the orders that need review and approval.

Results are returned in minutes, which means that safe orders can proceed without delay, while infringing orders can be blocked quickly and efficiently.

lnfringio provides cutting-edge technology in a simple-to-use platform aimed squarely at print companies and marketplaces. lnfringeo achieves this through the following innovations:

  1. The largest ready-to-go library of brands, characters, images and text in the world, consisting of over 100,000 brands alone.
  2. A curated-for-you, constantly updated library service, so new film, music, TV, product, and artist imagery will be added, negating the need for print companies to undertake this mammoth task.
  3. The ability for print companies and rights holders to add unique or specific logos and images to the library as desired.
  4. APl-based, low-code and no-code implementations allow companies of any size and any usage needs to protect themselves with lnfringio, no matter the size, or lack, of a technical implementation team.
  5. Companies don’t need to learn or engage with the technology behind lnfringio. They simply provide the images to be reviewed and lnfringio delivers results showing which ones contain infringing elements.
  6. lnfringio provides automation based on rules and parameters provided by each client, so orders can be automatically blocked or released, significantly reducing overheads within trust and safety teams.

Costs:

VISUA provides flexible cost management. Smaller print companies can opt for monthly invoicing based on usage, while larger companies, with high-volume needs, have the option for yearly fixed contracts.

Terms & Commitments:

Payment terms can be either monthly invoice, for low-volume requirements, or 12-month contracts, where companies have high­ volume needs.