Promotional products are an advertising medium like no other. The Get In Touch! campaign is a multi-million dollar, industry-wide initiative encouraging advertising buyers to recognize the power of promotional products and allocate a larger share of their marketing dollars to the promotional products industry. The campaign’s tagline, ADVERTISING YOU CAN FEEL, asks the viewer to consider that the use of promotional products in marketing communications, has the opportunity to last far longer than any other medium. 

The primary goal of Get In Touch! is to increase awareness and enhance the overall perception of the promotional products industry, however, PPAI also aims to direct a larger share of advertising dollars to the $24.7 billion dollar promotional products industry.

Promotional products are more than just ads. The Get In Touch! campaign is a consumer cry for advertisers to break through the everyday noise of traditional and digital advertising to get in touch with consumers in tangible, useful, creative and meaningful ways. In an ever-increasing digital world, we needed a message that focuses attention on the tangible ability of promotional products to touch not only the hands, but also the hearts of consumers. 

The Get In Touch! campaign positions promotional products through a variety of tactics. We are arming the industry with tools to help understand and spread the message including advertisements, social media graphics, talking points and more.

One of the easiest ways you can support the campaign is to share the resources and talk about it on social media. Make sure to always use the hashtag #GetInTouch when you post and feel free to share directly from PPAI's social channels.