SPARK 2021 Direct-2-You

SPARK is a year-round program for young professionals in the promotional products industry. Attendees have typically been between the ages of 19-36 years old with industry experience ranging from 1 week to 6+ years. Conversations take place throughout the year through educational sessions and networking events. SPARK combines actionable takeaways and professional development opportunities to help further careers while engaging industry peers.



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Event Agenda

Thursday, May 20, 2021

12:00 - 12:15 PM CT

Welcome To SPARK Direct-2-You

12:15 - 1:15 PM CT

Panel Discussion

Lead by the SPARK workgroup

Topic: How to balance a hybrid world with virtual and in-person events

1:15 - 1:30 PM CT

Break

1:30 - 3:00 PM CT

Breakout Sessions (Select 3 To Attend)

Creative Problem Solving through Ongoing Inventory Shortages (Maddie)

Through mask, hand sanitizer, and now clothing shortages, distributors and suppliers alike have found themselves struggling to handle clients’ needs through stock issues. Join us in this breakout session to share how you’ve been keeping up on inventory shortages across the industry and

 

Getting the Most Out of a Virtual Trade Show (Ellen and Kacie)

were able to handle delivering the products that everyone seems to want at the same time.

Join Kacie Brinner, SAGE Information Services Project Supervisor, and Ellen Tucker, PPAI Director of Business Development & Expositions, as they provide tips and tricks to get the most out of a virtual trade show. Virtual shows are here to stay – they offer so much more flexibility, without the travel costs! Make sure you’re getting a good bang for your buck while you’re scrolling through the show floor.

 

Diversity, Equity, and Inclusion: Why It’s Important and How It Impacts You (David and Ed)

This session will explore the importance of a supplier diversity program and how companies play an essential role in addressing Diversity, Equity, and Inclusion through programs that promote an inclusive approach to procurement. 

 

The Importance of Social Responsibility in Personal and Business Relations (Charity and Kylee)

This session will discuss the importance of Social Responsibility, both personally and in business.

 

How To Overcome Imposter Syndrome (Anthony)

Whether you had it, currently have it, or are in denial about having it, we are going to discuss imposter syndrome. What is it? How do you overcome it? And, how do you use it to your advantage? This session will go into a deeper discussion on how you can get to the next level in your career.

 

How to Maximize Conversations Between Suppliers and Distributors (Noelle)

In this session, we will discuss proven communications strategies used to ensure a positive working relationship between suppliers and distributors. We will explore and how to successfully achieve a common business goal.

 

Prospecting Then vs Now: Using Old School Methods with a New Twist! (Javier and Brandon)

In today's crazy world, prospecting for new business is a battle as you combat digital offices, buyers on guard from sales messages, and more. But like the resurgence of the fanny pack and high-waisted jeans, we are seeing a rise in old-school prospecting techniques working these days to get the conversations going. In the session, Brandon and Javier will discuss a few of the old school tactics that are working today, as well as new cutting edge prospecting tips, and have an open Q&A discussion on prospecting where you can ask questions & share your experiences with like-minded folk.

3:00 - 3:15 PM

Wrapup

3:15 - 4:00 PM CT

Social Hour

4:00 PM CT -

SPARK Direct-2-You Conclusion


Event Speakers

Play Speaker Video

 Kacie Brinner 

 Information Services Project Supervisor 

 SAGE 

Play Speaker Video

  Anthony Carpenter, CAS  

 Owner 

  The Branded Creation, Powered By Proforma  

Play Speaker Video

 David Geiger, Esq., MAS 

 General Counsel 

 Geiger 

Play Speaker Video

  Charity Gibson  

  National Account Coordinator 

 Peerless Umbrella 

 Ed Hamner, CAS 

 Owner 

 Howling Print and Promo 

 Kylee Kinzer 

 Product Safety Analyst 

 Sunrise Identity Powered By HALO 

Play Speaker Video

 Noelle Leverentz  

 Territory Manager: Florida  

 Hit Promotional Products 

 Austin Moody 

 Business Development & Customer Experience Manager  

 Grapevine Designs  

 Javier Melendez 

 National Sales Executive 

 Walker-Clay, Inc. 

 Brandon Pecharich 

 Digital Media Director 

 PromoCorner 

Play Speaker Video

 Madelyn Petrarca  

 Vice President of Operations  

 Payden & Company 

 Ellen Tucker 

 Director, Business Development and Expositions 

 PPAI 


SPARK 2021 Direct-2-You Sponsors



SPARK Workgroup

 Kacie Brinner, CAS 

 Information Services Project Supervisor 

 SAGE 

 Anthony Carpenter, CAS 

 Owner 

 The Branded Creation, Powered By Proforma 

 David Geiger, Esq., MAS 

 General Counsel 

 Geiger 

 Charity Gibson 

 National Account Coordinator 

 Peerless Umbrella 

 Noelle Leverentz 

 Territory Manager: Florida 

 Hit Promotional Products 

 Austin Moody 

 Business Development & Customer Experience Manager 

 Grapevine Designs 

 Madelyn Petrarca 

 Vice President of Operations  

 Payden & Company 

Event Highlights

CAS Certification Credits

Participants Earn Industry Credits

This Year's Focus

What Are We Focusing On?

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